LoadingLoadingA lighting, display, and laser installation for the media launch of the new Peugeot 3008. The immersion, intuition, and sensory focus of the Peugeot i-Cockpit were translated into a language of light for a sound-media installation and an unveiling show.
Media Artist: YOUHWAN Sound: NEO303
01 Planning
The senses of a lion and the lines of the future
We translated the immersion, intuition, and sensory focus of the Peugeot i-Cockpit into a language of light. The lion's instinct and futuristic design were divided into keywords such as Roar, Agility, and Precision to organize the staging elements.
02 Design
A stage built in an empty warehouse
The empty warehouse space of CANDY in Seongsu was drawn into a floor plan, and the event flow was divided into a sound-media installation, the unveiling show, and an experience zone. The positions of lights and lasers were set with reference to details of the vehicle.
03 Production
The day the truss and equipment arrived
After loading in the equipment cases and raising the scaffold truss, we programmed the cues on a laptop under red light. The intro and unveiling videos and the logo motion were produced alongside.
04 Operations
The 3008 revealed in light
At the moment of unveiling, strobes, lasers, and displays switched on in turn and the new 3008 appeared before the audience. The artist then took the stage to introduce the intent of the work.
